GA4 Intelligence
This MCP server connects to the GA4 API, managing OAuth, service accounts, and property IDs with one credential for natural language queries on traffic data. It offers free access to traffic summary, top pages, sources, realtime, events, period comparison, countries, devices, and property list; paid tools add conversions, audience insights, retention, revenue, Search Console, AI anomaly detection, and conversion funnel. Data analysts and marketers use it to extract insights without direct API handling.
Overview
GA4 Intelligence MCP server provides access to Google Analytics 4 (GA4) data by handling authentication flows, service account setup, and property selection. Users provide a single credential to query metrics via natural language interfaces like Claude, bypassing manual API configurations.
Key Capabilities
Free tools (9):
- traffic summary: Aggregates overall site traffic metrics.
- top pages: Lists highest-traffic pages with views and engagement.
- sources: Breaks down traffic by referral, organic, and direct sources.
- realtime: Delivers current active users and ongoing events.
- events: Reports custom and standard event occurrences.
- period comparison: Compares metrics across date ranges.
- countries: Shows traffic by geographic location.
- devices: Segments data by device type and OS.
- property list: Enumerates available GA4 properties.
Paid tools ($19/mo, 7):
- conversions: Tracks goal completions and e-commerce transactions.
- audience insights: Analyzes user demographics and interests.
- retention: Measures user return rates over time.
- revenue: Summarizes monetary metrics from transactions.
- Search Console: Integrates organic search performance data.
- AI anomaly detection: Identifies unusual spikes or drops in metrics.
- conversion funnel: Visualizes user paths to conversions.
Use Cases
- A digital marketer queries traffic summary and period comparison to evaluate campaign impact over the last week versus prior periods.
- An SEO specialist uses top pages, sources, and Search Console to identify high-performing content and organic traffic drivers.
- A product analyst runs realtime, events, and devices for live monitoring of user behavior during a product launch.
- An e-commerce owner accesses conversions, revenue, and conversion funnel to diagnose sales drop-offs.
Who This Is For
Data analysts, digital marketers, SEO professionals, and website owners tracking GA4 metrics without building custom API integrations.