Martech Audit
Martech Audit MCP server scans public websites to detect analytics tags, ad pixels, consent signals, and implementation risks such as misfiring trackers or missing consents. It reveals the martech stack in use and flags configuration issues. Digital marketers, web developers, and compliance analysts use it for site audits, pre-launch checks, and competitor analysis.
Overview
Martech Audit is an MCP server that audits public websites for marketing technology implementations. It scans sites to identify analytics tags (e.g., Google Analytics, Adobe), ad pixels (e.g., Facebook Pixel, LinkedIn Insight Tag), consent signals from CMPs (e.g., OneTrust, Cookiebot), and risks like tag blocking, incomplete loading, or privacy violations.
Key Capabilities
- Analytics tag detection: Locates and categorizes tracking scripts from major providers.
- Ad pixel identification: Finds pixels for advertising and retargeting platforms.
- Consent signal scanning: Detects banners, toggles, and signals for GDPR/CCPA compliance.
- Risk assessment: Flags issues like tags firing without consent, deprecated code, or performance impacts from heavy tag loads.
Results are returned via API for programmatic integration into workflows.
Use Cases
-
Pre-launch verification: Scan a staging site to ensure analytics tags and ad pixels fire correctly without consent issues before going live.
-
Compliance audit: Check consent signals on e-commerce sites to confirm opt-in mechanisms meet regional privacy laws.
-
Competitor benchmarking: Analyze rival sites' ad pixels and trackers to map their martech stacks and attribution strategies.
-
Troubleshooting tag managers: Identify implementation risks in GTM or Tealium setups, such as blocked or duplicate tags.
Who This Is For
Digital marketers optimizing tracking, web developers debugging tag implementations, growth teams reverse-engineering stacks, and privacy officers ensuring consent compliance. Integrates with CI/CD pipelines or monitoring dashboards for ongoing site health checks.