UTM Campaign Audit
Audits UTM parameters in campaign URLs for validity, consistency, and compliance with tracking standards. Generates reports on parameter errors, duplicates, and optimization suggestions via API. Digital marketers and analytics engineers use it to verify tracking links before deployment in tools like Google Analytics.
Overview
The UTM Campaign Audit MCP server provides programmatic auditing of UTM parameters (utm_source, utm_medium, utm_campaign, etc.) used in marketing URLs. It parses links, identifies syntax errors, checks for canonical naming conventions, and flags issues like missing required parameters or invalid characters. This ensures accurate data attribution in analytics platforms without manual review.
Key Capabilities
- Parameter validation: Scans UTM strings for format compliance and standard values (e.g., utm_source=google vs. invalid entries).
- Campaign consistency checks: Compares parameters across multiple URLs to detect discrepancies in naming or structure.
- Report generation: Outputs JSON summaries of audits, including error counts, fixes, and best-practice recommendations.
- Bulk processing: Handles lists of URLs for large-scale campaign reviews.
Use Cases
- Pre-launch audit: Run validate_utm_parameters on 100+ promo links to catch typos before email blasts.
- Historical data cleanup: Analyze past campaign URLs with consistency_check to fix attribution gaps in Google Analytics reports.
- Team collaboration: Integrate generate_audit_report into CI/CD pipelines for automated reviews during ad platform setups.
- Compliance monitoring: Periodically audit affiliate links to enforce brand naming standards.
Who This Is For
Digital marketers managing multi-channel campaigns, analytics engineers cleaning tracking data, and growth teams optimizing attribution. Requires basic API integration knowledge for embedding in scripts or workflows.